Zen Ori

Zen Ori
2015
Branding

Life is like a clock ── from scratch and work up a sweat. Once it finally ends, the clock comes back to the beginning. Empty our mind and free ourselves from the known which breeds judgment, worry and sorrow. Zen Ori is an upscale clubhouse in Tiananmen district in Beijing. The design blend with a garden theme, where an oasis in the city for quiet down and finding peace of mind. Ori is the abbreviation of Origin, the point at where something begins. The logo symbol Z, which is the initial letter of ZEN appears in different forms on different applications. This implies that change is the only constant in life. However, in the end we are still back to square one.

禪元
2015
品牌形象

人生像時鐘──從零開始，時針營營役役地走了一圈，最後還是走回去零點。歸零禪修就是把自己心靈清空，當心境歸零，自然心胸豁達，海闊天空。禪元是一個位於北京天安門的高級會所，以庭園為特色主體，是城市中的一片緑洲，繁華中的一片寧靜，讓都市人憩息，洗滌心靈找回原點。名字中的「元」除了跟「園」同音，亦是指天地元氣的根源。商標Z是襌的英文ZEN字的開首字母，以不同的形態出現，意指生命中的變化，但所有變化後，還是回歸最原始狀態。