Audio Description Service by The Hong Kong Society for the Blind
2021
Logo

香港肓人輔導會口述影像服務
2021
標誌

ITea
2019
Branding

愛茶
2019
品牌形象

愛茶是由超過130年歷史的香港著名品牌 —英記茶莊開設的首間茶飲概念店。品牌以舊茶寮木建築作基礎，設計延伸結合傳統木刻版畫工藝及現代幾何元素，再配以香港茶飲及茶食文化作為視覺符號。

OOH
2016
Branding

Not only representing Outstanding, Overjoy and Happiness, OOH is also inspired from a Hong Kong slang "O mouth". It is an expression when customers are amazed by something smart. "O mouth" has been used as the core design concept and developed 43 illustrations. From Albert Einstein, Charlie Chaplin, Audrey Hepburn to Jesus and Santa Claus. They are all amazed and making an "O mouth".


擇物
2016
品牌形象

OOH除了代表Outstanding、Overjoy、Happiness外，也是香港的潮流用語「O嘴」，代表著每個人看到聰明設計時讚歎和驚訝的反應。視覺元素以此為出發點，創作出四十三個古今中外不同的人物。從愛因斯坦、查理卓別林、奧黛麗赫本到聖誕老人、耶穌，還有小豬、小兔、雪人及彊屍等，同樣做出讚歎的「O嘴」。

Wise Bro. Dessert
2015
Branding

To continue advocating the Hong Kong-style desserts culture, the new generation Wise Bro. Dessert inherits the passion from his preceding generation “Cōng Sǎo Star Dessert”. We, c plus c workshop and Tommy, built three “Wise Bro” brand characters who cling to enjoy their own living style ──intelligent but rebellious and enjoy all new things. They are the boys with endless creativity, brave yet safe and offer hugs that’s hurting. The design concept is to reflect the unique personality of the generation WISE, which is actually the nowadays young generation.

聰少甜品
2015
品牌形象

承傳上一代「聰嫂私房甜品」，聰少甜品以新生世代的形象推廣港式甜品文化。三款「聰少」角色享往自我的生活方式，是既聰穎又反叛和喜歡新奇有趣事情的一群。他們擁有大量天馬行空點子、勇敢卻又掛上兩個水泡以策安全、張開雙手擁抱大愛卻又身長尖刺傷害別人。設計概念務求充分反影「聰世代」的獨特個性，跟現今的年青一代密不可分。

Tsui Wah
2015
Branding

Cha Chaan Teng is a very common local eatery and is one of the important food culture icons in Hong Kong. Establishing in the era of “Spirit of Lion Rock”, the well-known Chan Chaan Teng chain, Tsui Wah, rebranded in their 50th anniversary. To reinforce their image, one of the main visual elements of Hong Kong culture ─ stencilled typeface, which is commonly used on the signage in the old days becomes the new signature of Tsui Wah. The logotype highlights the intimate relationship between the restaurant, Hong Kong and the traditional culture.


翠華
2015
品牌形象

100 Bites
2012
Branding

100 Bites, a sub brand owned by Honeymoon Dessert, is a dainty bourgeoisie café with 100 kinds of western desserts as selling point. The 100 black humor characters with different shapes of buckteeth, is it ironic? Or perfectly matched! Echoing from the name 100 Bites, it can be heresy, or witty, but is definitely a 'black' stream in the commercial world.

100 Bites
2012
品牌形象

滿記甜品的副線品牌，以100種西式甜品作為賣點的中產小資咖啡廳。 100位充滿黑色幽默的人物，配上不同形狀的獠牙，是諷刺？是匹配！與100 Bites (咬)的名稱互相呼應，你可以說是大逆不道，也可以說是笑中有淚，在商業世界中絕對是一股「黑色」的清流。

HKPC
2012
Branding

How to rename and dilute the outdated trademark? How to extenuate government's bureaucratic stereotype? How to rebuild it with young and modern elements? How to wash away the impassive image and draw closer with citizens? We designed new corporate identity for HKPC, incorporating its original emblem with a contemporary touch. To deliver the vision and mission to stakeholders especially the young generation, two mascots were created, embodying friendly and client-oriented corporate culture. 

生產力局
2012
品牌形象

如何重新命名及淡化年老過時的商標？怎樣才能洗脫政府部門的官僚感覺？如何把年輕現代氣息注入？怎樣洗去冷漠的形象才能與市民拉近距離？我們為生產力局設計全新機構形象，簡潔富時代感，還融合了原有的標誌。為向大眾及年輕一代推廣生產力局的使命，我們特別創作了一對可愛的代言人物，象徵了生產力局友善和以客為本的服務文化。

Culture Royale
2009
Branding

“Culture Royale” is a contemporary Indonesian F&B Group. Its customers are mainly Indonesia bourgeois or luxurious customers who will arrange birthday party, wedding party as well as banqueting and other catering services. Its brand “Royale” in French means “Royale House” and “Culture Royale” represents the dignified high-quality F&B culture. Tommy used the crown as the round-shaped dish cover, which has developed into a visual identity system full of black humors. This design brought an essential uniqueness to the brand and introduced a new design style in Indonesia. It even triggered lots of debates for a period of time once the new brand was launched.

Culture Royale
2009
品牌形象

Culture Royale屬於印尼一間新派飲食集團，業務對象主要是一些印尼中產或高檔客戶，包辦生日、結婚、宴會等餐飲服務。其品牌名字「Royale」在法文中乃皇室之意，而Culture Royale象徵等同皇室的高水準餐飲文化。Tommy 把上菜時的圓頂蓋子變成皇冠，再藉由皇冠引申出極具黑色幽默的視覺系統。這樣的設計為品牌帶來無比重要的獨特性，為印尼帶來一種全新的設計風格，剛推出時甚至引起過大眾的一番討論。

Honeymoon Dessert
2006
Branding

“Honeymoon Dessert” established its first home-style shop in Sai Kung in 1995. At the beginning, Tommy only added a nostalgic feeling in the brand image. Until recently, he created the“Sweet Monster”and kept renovating in order to enrich its uniqueness and also added value to the brand.  “Honeymoon Dessert” successfully created tons of issues and influence in the rival F&B industry. It has expanded even into the China market and other Asian countries, opened over 100 shops and composed a stunning story in the industry.


滿記甜品
2006
品牌形象

滿記甜品於1995年在香港西貢近郊創立第一間甜品店，早期只是一間家庭式糖水店。我們最初為其添上甜美的懷舊氣氛，後來創作出全新的品牌代言人「甜品怪獸」，不斷以創新設計豐富其獨特性，使品牌持續增值。滿記甜品成功在競爭激烈的飲食界中，製造大量話題及影響力，其店鋪早已擴展至中國國內及其他亞洲國家，分店超過數百間，成為整個行業中的一時佳話。

First Choice
2008
Branding

“First Choice” is a housebrand of “Wellcome” since 1998 offering over 1,400 styles variety of living products. To revamp a brand for such a huge mature consumer market is really a big challenge. Considering the pricing, positioning and sustainability of the brand, a practical visual identity system guideline was established. The new brand image helps to revitalize the brand with a healthy development by keeping extending their new product line. The project was originally for pitching but client ended competing their portfolios instead and Tommy was appointed eventually.

首選
2008
品牌形象

首選是1998年由惠康開發的自家品牌，提供逾1,000款不同類型的生活產品。要為一個如此龐大及成熟的品牌進行革新，無疑是一項艱钜的挑戰。針對價格、市場定位及品牌的持續性，我們為其建立了一套全新的資訊管理系統，新的系統形象令品牌得以活化之餘，更提供往後健康發展的重要元素，造就更多拓展生產線的商機。這個項目還有一段小插曲：是次品牌改造本邀請了不同的設計公司參與競稿，但這次卻破天荒透過比較各間設計公司的履歷和作品，最後選定及委託Tommy為這個品牌重新設計。

Slowly
2008
Branding

Located at the basement of a crowded shopping mall in Mong Kok,“Slowly”is a modern restaurant that comprises gelato, design bookstore, online radio lived-studio as well as open area. Using the white color as the major tone with some frankness illustrations like a high-heeled elephant, ferris wheel, lie detective chair combined with playful and amusing elements, it also extended to shop card, recycling bag, packaging as well as the interior design to build up a brand new “Slow Life” culture. This project has also helped incubating another innovative project – “Radiodada”.

Slowly
2008
品牌形象

「Slowly」座落於旺角鬧市的商場地庫，是一間結合意大利雪糕、設計書店、網上電台直播室以及開放空間的新型態餐廳。白色的空間主調，配上一些稚氣的插畫，當中繒畫了穿高跟鞋的大象、摩天輪、測謊凳等許多好玩而有趣的元素，將之延伸至卡片、環保袋、包裝以至空間設計上，建構出一種全新型態的慢活文化。而這個項目亦間接催生了另一個創意企劃－－「Radiodada」的出現。

HKU 100th anniversary
2010
Visual Identity

The University of Hong Kong is an established institution with a splendid past with an exciting future. To mark the University's 100th anniversary, a comprehensive Centenary Identity system was developed to honor this historic moment. The HKU100 symbol is the main visual element of the Centenary Identity. The circular shape, symbolizing unity, features two distinctly drawn typefaces: a historically based swash italic for the letters ‘HKU’, and a contemporary sans serif for the numerals ‘100’. The type expands beyond the circle representing the University’s dynamism and progress. The mix of the old and modern reflects the spirit of the University. A spirited mascot, the Centenary Lion, was created as a secondary visual element to complement the HKU100 symbol. The gold-furred Centenary Lion, dressed in a black academic gown and a cap, is a fitting icon of strength, courage, dignity, and wisdom for the University.

香港大學百周年紀念
2010
視覺形象

MEGartSTORE
2006
Branding

Invited by the Hong Kong Heritage Museum, Tommy led the local contemporary art exhibition “MEGartSTORE”in 2006. He infused the idea of consumer consumptions into the exhibition, made a breakthrough in traditional exhibition. He made use of the invitation card, prospectus as well as the interior design to transform the not-for-sale art pieces into“Commodities”which changed the exhibition’s ambience closer to our daily life, allowed people to get more in touch with art and appealed more young generation to the museum.

商場時代的藝術體驗
2006
品牌形象

2006年應香港文化博物館邀請，策劃推介本地當代藝術展覽「MEGartSTORE」，我們將商業的消費購物概念引入藝術展覽，打破傳統展覽模式，利用邀請卡、場刊以至空間設計，使人彷如走進一個超級商場，藝術品化身成非賣的「商品」，貼近日常生活的全新展覽模式，讓人更放心走進藝術、與藝術拉近距離，從而吸引更多年輕新一代走進博物館。

Da Dolce
2004
Branding

“Da Dolce”stands for “Sweetness” in Italian. Tommy used the pistachio as the design concept and created the brand character “Da Dolce Kid”, not only allowed it to travel through the Italian historical places such as Vatican and Venice, but also reflected the pleasurable journeys onto the brand and applied the concept to all retail shops, staff uniforms as well as the packaging.

Da Dolce
2004
品牌形象

Da Dolce這個意大利名字解作「甜美」，我們以其招牌開心果為概念，創作出「Da Dolce仔仔」作為品牌代言人，讓其遊走於意大利的梵蒂岡和威尼斯等名勝，將甜蜜輕鬆的遊歷投射到這個意大利雪糕品牌當中，並應用到所有店面、員工制服和雪糕包裝上。

bla bla bra
2007
Branding

In the past, blablabra is a traditional lingerie brand. In order to attract younger tier of feminine customers, we started with the young female’s living model to design a set of characters through the embodiment of lingerie which includes young and smart student, seductive character and even prisoner and others, creating an energetic but a bit cruel 'Bra City'. Through the use of black humor, it brought a different view on a traditional brand and became a vital element of its success.

芭
2007
品牌形象

blablabra的前身是一個傳統女性內衣品牌，為吸引新的年輕女性客群，我們從年輕女性的生活模式著手，設計出一套以內衣為概念的人物角色，當中有年輕乖巧的學生、賣弄風情的人物，甚至是囚犯等，創造出一個充滿活力卻又有點兒殘酷的「內衣城市」。透過這種黑色幽默的表達手法，帶出有別於傳統品牌的感覺，成為這個品牌成功的重要因素。

Branding & VI

“T2G (Taste Together)”a Vietnam food and beverage outlet chain in South China. In Vietnam, typical natural elements representing the country are such as bicycle and Vietnam hat.  Instead of making use of the conventional Vietnam-flavored elements, a series of beef pho (Vietnam noodle) process-making illustrations were taken to project a young and modern image for the brand from shop interior design to eating utensils and staff uniform, all diffuses a contemporary sense.

1010
1996
Branding

“One2free” and “1010” are sub-brands of “Hong Kong CSL Limited” providing mobile telecommunications services. Tommy set the young generation as the major tier of customers. The company’s name and brand logo design are correlated with the habits and thinking of the youngsters. After the launching of this successful brand, Tommy also helped boosting the image of another high-end mature brand“1010”.  He used a precise stroke to represent interpersonal communication and chose yellow as the major brand color to associate the two related brands. The existence of these two brands in the industry after years and years of cyber technology reformations successfully proved the added value of design to the brand.

1010
1996
品牌形象

One2free及1010是香港電訊旗下品牌，提供流動電訊服務。我們為One2free設定以年輕一代作為主要客群，其命名及商標設計均能充分反映出年輕人的習慣和想法，令其產生共鳴。基於這個品牌設計的成功，我們再為另一高檔成熟品牌1010提升形象，以簡單的一撇筆觸表達出連繫人與人之間的訊息，又以黃色作為主調，令人得以將兩個有關連的品牌聯繫起來。經歷一個又一個年代的數碼革新，這兩個品牌形象仍能與時並進，這很好地說明了品牌設計的附加價值。

Radiodada
2008
Branding

Radiodada is the first one and the only one online creative channel. The name ‘Dada’ was derived from Dadaism, the movement to break boundaries, to advocate free and independent thinking, as well as to promote creative culture and support for opening public places. The logo was simply inspired by terrestriallives, combined with an elephant living in underground, representing independent creative force. Radiodada aimed at bringing the up-and-coming designers and latest news to the public. It invites experienced designers, professionals from the creative field as well as design students and graduates as guests to their programs, sharing their views, experiences and interesting thoughts via internet.

Radiodada
2008
品牌形象

Radiodada是香港首個嶄新而非主流的網上廣播平台，唯一以創作為主導的創意頻道。 「Dada」這個名字本身就有達達主義 (Dadaism)的意思指衝破界限的一種運動，是以提倡獨立思考，創作自由及開放公共空間、銳意推動創作文化為宗旨。標誌視覺上運用一些地下生物的元素去完成，以一隻大象在探索和及吸收來自黑暗世界地層為靈感。通過資深品牌設計 師、當化視覺藝術設計師、資深廣告人、導演及藝術顧問等一眾來自不同領域創作人與嘉賓主持帶給聽眾最新的設計訊息，揭開設計背後的理念。

One2Free
1996
Branding

“One2free” and “1010” are sub-brands of “Hong Kong CSL Limited” providing mobile telecommunications services. Tommy set the young generation as the major tier of customers. The company’s name and brand logo design are correlated with the habits and thinking of the youngsters. After the launching of this successful brand, Tommy also helped boosting the image of another high-end mature brand “1010”.  He used a precise stroke to represent interpersonal communication and chose yellow as the major brand color to associate the two related brands. The existence of these two brands in the industry after years and years of cyber technology reformations successfully proved the added value of design to the brand.

One2free
1996
品牌形象

One2free及1010是香港電訊旗下品牌，提供流動電訊服務。我們為One2free設定以年輕一代作為主要客群，其命名及商標設計均能充分反映出年輕人的習慣和想法，令其產生共鳴。基於這個品牌設計的成功，我們再為另一高檔成熟品牌1010提升形象，以簡單的一撇筆觸表達出連繫人與人之間的訊息，又以黃色作為主調，令人得以將兩個有關連的品牌聯繫起來。經歷一個又一個年代的數碼革新，這兩個品牌形象仍能與時並進，這很好地說明了品牌設計的附加價值。