Ying Kee Tea House
2010
Branding
“Ying Kee Tea House”, a historic brand started business in 1881 Qing Dynasty. To revamp and making a difference for a traditional well-known tea brand by modern approach is the key to breakthrough. Capturing the essential concept in the tea ceremony, a modern style of Chinese painting which comprises mountain, water and wood is employed. The new and limited zinc bottle package collaborate with“Royal Selangor”is made as the prelude for the brand enhancement which helps to further highlight the leading position of the brand.
英記茶莊
2010
品牌形象
英記茶莊始創於1881年清朝，是一個家傳戶曉的茶莊。要重新設計一個已逾百年的品牌，突破傳統茶葉品牌的固有形象，關鍵在於要以不落俗套的手法，捉緊茶道的精要概念，輔以現代的手法，表現與別不同的中國畫中山、水、木氣派，以如此嶄新的視覺形式，表現品牌傳統的核心價值。而作為優化品牌的前奏，我們為英記引入高檔生活精品「Royal Selangor」，合作為其打造全新的鋅鐵產品包裝，藉此確立品牌在整個行業中舉足輕重的地位。