The Vietnam Wood
2010
Branding
The Vietnam Woods is a new trial of Lo Chiu Vietnamese Restaurant which aims to introduce a unique style of Viet restaurant. The name has a meaning of a joyful nature with simple and elegant interior design. It aims to provide a cozy and comfortable dining place for those fast-paced local urbanites.
In order to emphasize the traditional colonial characteristics of Sino-French Viet cuisine, Tommy designed a few distinctive graphics, for instance, using a French noble chair to fuse with the Ming Dynasty furniture or mixing the French balloon with traditional Chinese kite, creating special graphics in window blinds format. Nowadays, many Vietnamese restaurants like to use some natural typical elements e.g. Vietnam hat or pedicab as decoration. However, Tommy tried to use a new angel to present a Viet restaurant, bringing a brand new and meaningful set of visual image to the restaurant.
悅木
2010
品牌形象
悅木是「老趙越南餐廳」旗下的新嘗試，銳意打造一間與眾不同的越南菜館。名字取自令人愉悅的大自然感覺，配合簡約而優雅的裝潢，為生活步伐急速的都市人，提供一個悠閒舒適的好去處。為突顯越南菜法中混合的傳統殖民地特色，我們設計出數款融合法中特色的圖案，將法國貴族座椅融於中國明式傢俱之中、又或是法國熱氣球融於中國傳統風箏，創作出數款百葉窗形的獨特圖案。坊間的越南餐廳多使用竹笠、三輪車等地道越南事物作裝飾，悅木嘗試從全新的角度出發，為越南菜館帶來新穎獨特，又具深度的全新視覺形象。