Swarovski Fine Jewelry

Swarovski Fine Jewelry
2012
Branding

Swarovski, a century-old European brand well known for its crystals, launched its diamonds sub brand, Swarovski Fine Jewelry, with target customers at upper class. With the brand’s popularity, along with the cooperation among image, packaging and store interior design, the brand’s new image stood a place in the market.

施華洛世奇
2012
品牌形象

以水晶聞名於世的百年歐洲品牌，推出主打鑽石的副線品牌，針對高端客戶群。以品牌的知名度，加上形象、包裝以至店鋪空間的互相配合，令品牌的新形象在市場上站穩一席位。