Shanghai Watch
2009
Branding
Established in Shanghai, China in 1955, “Shanghai Watch” is the premier watch brand in China. Its standing in the history of modern China is equally luminous. Tommy rebuilt the brand through successful marketing strategy, repackaging and even brought a new tourbillion watch designed by Eric Giroud, one of the influential watch designer in the world, and tied with the brand concept together with systematic positioning which added values to the watch. The selling was skyrocketing and the products were out of stock within 3 weeks. This creates a legend in Shanghai historical watch brands.
上海牌
2009
品牌形象
創立於1955年的上海手錶廠，是中國鐘錶工業最具代表性的品牌，在新中國的民族工業史上可謂歷史悠久。我們藉著成功的市場策略，以及設計的力量為品牌重新包裝，更帶來其中一位最有影響力的世界級手錶設計師 一一Eric Giroud設計的全新陀飛輪手錶，配合富創意的品牌概念，以精密的部署，成功令這個手錶品牌增值百倍，新產品更於三個星期內火速售罄，可說是上海歷史手錶品牌中的一個神話。