Radiodada
2008
Branding
Radiodada is the first one and the only one online creative channel. The name ‘Dada’ was derived from Dadaism, the movement to break boundaries, to advocate free and independent thinking, as well as to promote creative culture and support for opening public places. The logo was simply inspired by terrestriallives, combined with an elephant living in underground, representing independent creative force. Radiodada aimed at bringing the up-and-coming designers and latest news to the public. It invites experienced designers, professionals from the creative field as well as design students and graduates as guests to their programs, sharing their views, experiences and interesting thoughts via internet.
Radiodada
2008
品牌形象
Radiodada是香港首個嶄新而非主流的網上廣播平台，唯一以創作為主導的創意頻道。 「Dada」這個名字本身就有達達主義 (Dadaism)的意思指衝破界限的一種運動，是以提倡獨立思考，創作自由及開放公共空間、銳意推動創作文化為宗旨。標誌視覺上運用一些地下生物的元素去完成，以一隻大象在探索和及吸收來自黑暗世界地層為靈感。通過資深品牌設計 師、當化視覺藝術設計師、資深廣告人、導演及藝術顧問等一眾來自不同領域創作人與嘉賓主持帶給聽眾最新的設計訊息，揭開設計背後的理念。