Prosays'

Prosays'
2006
Branding

The brand“Prosays’”stands for“Professional Says”which targets professional and high-end tier of customers. In order to stand out from the numerous cosmetic brands and redraw customers’ attentions, Tommy intended to adopt an extraordinary color tone and unusual typography. He employed black humor on packaging by using stick insects which strong in hiding in the branches to represent concealer products; for the hydrating rose water, he used a dried octopus to reflect the importance of keeping the skin hydrated. All these visual elements were not only humorous, but also full of uniqueness. 

Prosays’
2006
品牌形象

「Prosays’」的意思是「Professional Says」，是一個針對專業、高端客群的化妝品品牌。為了在云云的化妝品品牌中帶來改變，令消費者眼前一亮，Tommy刻意採用非一般的配色和與別不同的字體設計，更在包裝上大玩黑色幽默－－以擅於隱藏在樹枝上的竹節蟲，象徵遮瑕產品（Disappear）；而保濕用的玫瑰水（Rose Water），則以八爪魚乾反映其保濕的需要性，既玩味十足又富獨特性。