OOH

OOH
2016
Branding

Not only representing Outstanding, Overjoy and Happiness, OOH is also inspired from a Hong Kong slang "O mouth". It is an expression when customers are amazed by something smart. "O mouth" has been used as the core design concept and developed 43 illustrations. From Albert Einstein, Charlie Chaplin, Audrey Hepburn to Jesus and Santa Claus. They are all amazed and making an "O mouth".


擇物
2016
品牌形象

OOH除了代表Outstanding、Overjoy、Happiness外，也是香港的潮流用語「O嘴」，代表著每個人看到聰明設計時讚歎和驚訝的反應。視覺元素以此為出發點，創作出四十三個古今中外不同的人物。從愛因斯坦、查理卓別林、奧黛麗赫本到聖誕老人、耶穌，還有小豬、小兔、雪人及彊屍等，同樣做出讚歎的「O嘴」。