One2Free
1996
Branding
“One2free” and “1010” are sub-brands of “Hong Kong CSL Limited” providing mobile telecommunications services. Tommy set the young generation as the major tier of customers. The company’s name and brand logo design are correlated with the habits and thinking of the youngsters. After the launching of this successful brand, Tommy also helped boosting the image of another high-end mature brand “1010”. He used a precise stroke to represent interpersonal communication and chose yellow as the major brand color to associate the two related brands. The existence of these two brands in the industry after years and years of cyber technology reformations successfully proved the added value of design to the brand.
One2free
1996
品牌形象
One2free及1010是香港電訊旗下品牌，提供流動電訊服務。我們為One2free設定以年輕一代作為主要客群，其命名及商標設計均能充分反映出年輕人的習慣和想法，令其產生共鳴。基於這個品牌設計的成功，我們再為另一高檔成熟品牌1010提升形象，以簡單的一撇筆觸表達出連繫人與人之間的訊息，又以黃色作為主調，令人得以將兩個有關連的品牌聯繫起來。經歷一個又一個年代的數碼革新，這兩個品牌形象仍能與時並進，這很好地說明了品牌設計的附加價值。