MEGartSTORE
2006
Branding
Invited by the Hong Kong Heritage Museum, Tommy led the local contemporary art exhibition “MEGartSTORE”in 2006. He infused the idea of consumer consumptions into the exhibition, made a breakthrough in traditional exhibition. He made use of the invitation card, prospectus as well as the interior design to transform the not-for-sale art pieces into“Commodities”which changed the exhibition’s ambience closer to our daily life, allowed people to get more in touch with art and appealed more young generation to the museum.
商場時代的藝術體驗
2006
品牌形象
2006年應香港文化博物館邀請，策劃推介本地當代藝術展覽「MEGartSTORE」，我們將商業的消費購物概念引入藝術展覽，打破傳統展覽模式，利用邀請卡、場刊以至空間設計，使人彷如走進一個超級商場，藝術品化身成非賣的「商品」，貼近日常生活的全新展覽模式，讓人更放心走進藝術、與藝術拉近距離，從而吸引更多年輕新一代走進博物館。