HKPC
2012
Branding
How to rename and dilute the outdated trademark? How to extenuate government's bureaucratic stereotype? How to rebuild it with young and modern elements? How to wash away the impassive image and draw closer with citizens? We designed new corporate identity for HKPC, incorporating its original emblem with a contemporary touch. To deliver the vision and mission to stakeholders especially the young generation, two mascots were created, embodying friendly and client-oriented corporate culture.
生產力局
2012
品牌形象
如何重新命名及淡化年老過時的商標？怎樣才能洗脫政府部門的官僚感覺？如何把年輕現代氣息注入？怎樣洗去冷漠的形象才能與市民拉近距離？我們為生產力局設計全新機構形象，簡潔富時代感，還融合了原有的標誌。為向大眾及年輕一代推廣生產力局的使命，我們特別創作了一對可愛的代言人物，象徵了生產力局友善和以客為本的服務文化。