Hang Seng Bank

Hang Seng Bank
2014
Branding

Hang Seng Bank has rooted in Hong Kong more than 80 years, keep anticipating changing customer needs and economic opportunities. In this brand identity revamp project, the corporate color and typeface had been modified and refreshed together with the visual DNA development continuing portrays the core values of the bank. From graphic design to interior design, from the main branch to Prestige and Preferred Banking Centre, every step is methodically executed in view of the project’s complexity.


恒生銀行
2014
品牌形象

恒生銀行能植根香港八十多年而迄立不倒，全因能因應市場輚變而不斷改進自己。這次品牌優化工程的覆蓋層面複雜，由平面設計上重新選定企業顏色、修正字體; 至重整空間設計系統，由各區分行至優進及優越理財中心，從每一個細節都體現到品牌視覺基因的延續和恒生之核生價值。