Gemania
2012
Branding
The value of diamond lies in far beyond itself, but more importantly, as in women's catchword-"feel". Targeting at middle class, the overall image we built for this mainland jewelry company was based on an incredible tale of treasure hunting in Goldkonda where the Star of Africa was found. Meanwhile, with western cultural element's penetration, we promoted the customers' sense of superiority as middle class. Although a successful brand needs time to be built and consolidated, such new brand as Gemania, with our catalyst, jumped into market within the shortest time and had received great popularity.
綻銘
2012
品牌形象
鑽飾的價值不止在其產品本身，消費者對品牌之認同感及話題延續,至為重要。我們替國內一個全新鑽飾品牌打造形象，整體形象建立在一個傳奇尋寶旅程的延續，以探索非洲之星的發源地——戈爾康達為依據，定位於中產消費層，滲入西方文化的原素，提升顧客作為中產階層的優越感。雖然一個成功的品牌是需要時間慢慢建立及沉澱，但這次加上合成催化劑，令綻銘以最快時間融入市場，被消費者追捧。