First Choice

First Choice
2008
Branding

“First Choice” is a housebrand of “Wellcome” since 1998 offering over 1,400 styles variety of living products. To revamp a brand for such a huge mature consumer market is really a big challenge. Considering the pricing, positioning and sustainability of the brand, a practical visual identity system guideline was established. The new brand image helps to revitalize the brand with a healthy development by keeping extending their new product line. The project was originally for pitching but client ended competing their portfolios instead and Tommy was appointed eventually.

首選
2008
品牌形象

首選是1998年由惠康開發的自家品牌，提供逾1,000款不同類型的生活產品。要為一個如此龐大及成熟的品牌進行革新，無疑是一項艱钜的挑戰。針對價格、市場定位及品牌的持續性，我們為其建立了一套全新的資訊管理系統，新的系統形象令品牌得以活化之餘，更提供往後健康發展的重要元素，造就更多拓展生產線的商機。這個項目還有一段小插曲：是次品牌改造本邀請了不同的設計公司參與競稿，但這次卻破天荒透過比較各間設計公司的履歷和作品，最後選定及委託Tommy為這個品牌重新設計。