Da Dolce
2004
Branding
“Da Dolce”stands for “Sweetness” in Italian. Tommy used the pistachio as the design concept and created the brand character “Da Dolce Kid”, not only allowed it to travel through the Italian historical places such as Vatican and Venice, but also reflected the pleasurable journeys onto the brand and applied the concept to all retail shops, staff uniforms as well as the packaging.
Da Dolce
2004
品牌形象
Da Dolce這個意大利名字解作「甜美」，我們以其招牌開心果為概念，創作出「Da Dolce仔仔」作為品牌代言人，讓其遊走於意大利的梵蒂岡和威尼斯等名勝，將甜蜜輕鬆的遊歷投射到這個意大利雪糕品牌當中，並應用到所有店面、員工制服和雪糕包裝上。