Culture Royale
2009
Branding
“Culture Royale” is a contemporary Indonesian F&B Group. Its customers are mainly Indonesia bourgeois or luxurious customers who will arrange birthday party, wedding party as well as banqueting and other catering services. Its brand “Royale” in French means “Royale House” and “Culture Royale” represents the dignified high-quality F&B culture. Tommy used the crown as the round-shaped dish cover, which has developed into a visual identity system full of black humors. This design brought an essential uniqueness to the brand and introduced a new design style in Indonesia. It even triggered lots of debates for a period of time once the new brand was launched.
Culture Royale
2009
品牌形象
Culture Royale屬於印尼一間新派飲食集團，業務對象主要是一些印尼中產或高檔客戶，包辦生日、結婚、宴會等餐飲服務。其品牌名字「Royale」在法文中乃皇室之意，而Culture Royale象徵等同皇室的高水準餐飲文化。Tommy 把上菜時的圓頂蓋子變成皇冠，再藉由皇冠引申出極具黑色幽默的視覺系統。這樣的設計為品牌帶來無比重要的獨特性，為印尼帶來一種全新的設計風格，剛推出時甚至引起過大眾的一番討論。