Chow Sang Sang

Chow Sang Sang
2006
Branding

In Chinese, the name Chow Sang Sang are blessing words: “May there is surpluses every year and the circles of life never end.’. Water and fish had a strong bonding and a deep philosophical meaning for Chinese. Therefore, from the logotype to the shop window, a sculpture pattern derived from a fleet of ocean fish spiraling upwards was presented.

周生生
2006
品牌形象

周生生的名字本身就有「年年有餘、生生不息」的意思，水跟魚的關係是很重要的，從商標設計開始到店舖櫥窗都是利用魚群迴旋上游的優美形態去構成獨特的圖案。