bla bla bra
2007
Branding
In the past, blablabra is a traditional lingerie brand. In order to attract younger tier of feminine customers, we started with the young female’s living model to design a set of characters through the embodiment of lingerie which includes young and smart student, seductive character and even prisoner and others, creating an energetic but a bit cruel 'Bra City'. Through the use of black humor, it brought a different view on a traditional brand and became a vital element of its success.
芭
2007
品牌形象
blablabra的前身是一個傳統女性內衣品牌，為吸引新的年輕女性客群，我們從年輕女性的生活模式著手，設計出一套以內衣為概念的人物角色，當中有年輕乖巧的學生、賣弄風情的人物，甚至是囚犯等，創造出一個充滿活力卻又有點兒殘酷的「內衣城市」。透過這種黑色幽默的表達手法，帶出有別於傳統品牌的感覺，成為這個品牌成功的重要因素。