Artmo
2009
Branding
“Artmo” comes from “Art atmosphere” which is a new attempt of “Red Apple” furniture to build a natural, environmental and eco-friendly luxurious mattress brand. In order to help developing the Chinese brand into an international brand, Tommy employed a collaborated design strategy, inviting Japanese graphic designer Shinnoske Sugisaki to create artistic mattress, transforming the functional bedding products into art pieces. The mattresses are presented in the products catalogue in an aesthetics way to keep strengthening its artistic characteristics, developed an artful brand image and packaging. This made “Artmo” become a grand and modern mattress brand.
艾莫
2009
品牌形象
Artmo源自「Art Atmosphere」（藝術的氛圍），是「紅蘋果」傢俱的新嘗試，銳意打造一個全大自然、環保、無污染的高檔床墊品牌。為使一個中國本土品牌更國際化，我們採用合作設計的策略，邀請日本平面設計師——杉崎真之助共同創作兼具藝術性的床墊，使實用的寢具產品搖身一變成為藝術品。產品目錄中的床墊展示更以藝術手法處理，持續深化其藝術性，打造出充滿藝術意味的品牌形象和設計包裝，令Artmo成為一個高檔及擁有現代感的床墊品牌。