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keep a little secret, blablabra
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keep a little secret, blablabra

In the past,“blablabra”is a traditional lingerie brand. In order to attract younger tier of feminine customers, Tommy started with the young female’s living model to design a set of characters through the embodiment of lingerie which includes young and smart student, seductive character and even prisoner and others, creating an energetic but a bit cruel“Bra City”. Through the use of black humor, it brought a different view on a traditional brand and became a vital element of its success.