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First Choice

“First Choice” is a housebrand of “Wellcome” since 1998 offering over 1,400 styles variety of living products. To revamp a brand for such a huge mature consumer market is really a big challenge. Considering the pricing, positioning and sustainability of the brand, a practical visual identity system guideline was established. The new brand image helps to revitalize the brand with a healthy development by keeping extending their new product line. The project was originally for pitching but client ended competing their portfolios instead and Tommy was appointed eventually.