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Simply Bread

“Simply Bread” is a fashionable chained bakery in Hong Kong which targets for office ladies. Tommy associated breads with fashionable concept to establish a “bread boutique”. The brand image used simple lines to symbolise the baking process and further developed to different designs from packaging to gift boxes. This not only softened the localism impression, but also built up an international brand image and became the most important component of“Simply Bread”.